Data protection declaration
Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory,
nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no
consequences. This only applies as long as the processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.
Server log files
You can use our websites without submitting personal data. Every time you access our website, user data is
transmitted by your internet browser and stored in protocol files (server log files). This stored data includes e.g.
name of the site called up, date and time of the request, amount of data transferred and the provider making the
request. This data serves exclusively to ensure smooth operation of our website and to improve our offering. It is
not possible to assign this data to a particular person.
Cookies
Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the
user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the
user’s operating system. This cookie contains a characteristic character string which allows the browser to be
clearly identified when the website is called up again. We use cookies to make our offering more user-friendly,
effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer
you services. Some functions of our website cannot be offered without the use of cookies. These services require
the browser to be recognised again after a page change.
Our website also uses cookies to allow us to analyse the surfing behaviour of visitors to our website.
We also use cookies to address visitors to other websites with targeted marketing relating to their interests.
Processing is carried out on the basis of § 15 (3) TMG (Telemedia Act) as well as art. 6 (1) lit. f GDPR due to our
justified interest in the purposes above.
The data collected in this way is pseudonymised using technological measures. It is therefore not possible to
connect the data to your person. The data will not be stored together with other personal data pertaining to you.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation. Cookies will be stored on your computer. You
therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet
browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies which have
already been saved may be deleted at any time. We would, however, like to point out that this may prevent you
from making full use of all the functions of this website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major
browsers:
Chrome Browser: support.google.com/accounts/answer/61416
Internet Explorer:
support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Use of Google Analytics
Our website uses the web analysis service Google Analytics by Google Inc. (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”). The processing of data serves to analyse this website and its visitors.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to
compile reports on website activity and to provide other services to the website operator relating to website and
internet use. The IP address communicated by your browser as part of Google Analytics is not associated with
any other data held by Google. Google Analytics uses cookies, which make it possible to analyse your use of the
website. The information generated by the cookie regarding your use of this website is usually transferred to a
Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to
shorten your IP address beforehand within Member States of the European Union or in other signatories to the
Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a
Google server in the USA and shortened there. Your data may be transmitted to the USA. Transmission of data
to the USA is covered by an adequacy decision by the European Commission. Processing is carried out on the
basis of art. 6 (1) lit. f GDPR due to our justified interest in needs-based and targeted design of the website. You
have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation. You can prevent the storage of cookies by
choosing corresponding technical settings in your internet browser; we would, however, like to point out that this
may prevent you from making full use of all the functions of this website. You can also prevent collection of the
data (including your IP address) generated by the cookies and related to your use of the website by Google as
well as the processing of this data by Google by downloading and installing the browser plug-in available at the
following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an opt-out cookie to prevent
collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when
you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If
you click here, the opt-out cookie is set: Disable Google Analytics.
You can find more detailed information on the terms and conditions of use and data protection at
www.google.com/analytics/terms/ and at policies.google.com.
Use of the remarketing or “similar target groups” function by Google Inc.
Our website uses the remarketing or “similar target groups” function by Google Inc. (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”). This function serves to analyse visitor behaviour and visitor interests.
Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies
allow for the recording of website visits as well as anonymised data on the use of the website. The personal data
of website visitors is not saved. If you then visit another website in the Google display network you will then be
shown adverts which are more likely to take previous areas of product and information interest into account. Your
data may also be transmitted to the USA. Transmission of data to the USA is covered by an adequacy decision
by the European Commission. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified
interest in addressing visitors to the website with targeted marketing by displaying personalised interest-related
adverts when they visit other websites in the Google display network.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation. For this purpose you can permanently
deactivate the use of cookies by following the link below and downloading and installing the plug-in:
support.google.com/ads/answer/7395996
Alternatively, you can deactivate the use of cookies by third parties by calling up the Network Advertising Initiative
deactivation page at www.networkadvertising.org/choices/ and following the opt-out instructions. You can
find more detailed information on Google remarketing as well as the associated data protection declaration at:
Use of Google Adwords conversion tracking
Our website uses the online marketing programme “Google AdWords”, including conversion tracking. Google
conversion tracking is a service operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; “Google”). If you click on adverts placed by Google, a cookie is placed on your computer for
conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be
used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we
and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google
AdWords customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the
websites of AdWords customers. The information collected using the conversion cookie serves the purpose of
producing conversion statistics. This allows us to find out the total number of users who have clicked on our
adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any
information with which could be used to personally identify users. Processing is carried out on the basis of art. 6
(1) lit. f GDPR due to our justified interest in targeted marketing and analysis of the effectiveness and efficiency of
this marketing.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation. You can prevent the storage of cookies by
choosing corresponding technical settings in your internet browser. We would, however, like to point out that this
may prevent you from making full use of all the functions of this website. You will then not be included in the
conversion tracking statistics.You can also deactivate personalised advertising in Google’s advertising settings.
You can find an introduction to this at support.google.com/ads/answer/2662922 You can also deactivate
the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at
www.networkadvertising.org/choices/ and following the opt-out instructions.
You will find more information as well as Google’s data protection declaration at:
www.google.de/policies/privacy/
Use of Facebook remarketing
Our website uses the remarketing function “Custom Audiences” by Facebook Inc. (1601 S. California Ave, Palo
Alto, CA 94304, USA; “Facebook”).This function serves to address the visitor to the website with interest-related
advertising on the social network Facebook. We have implemented Facebook’s remarketing tag on our website
for this purpose. This tag sets up a direct connection to Facebook’s servers when you visit our website. This
informs the Facebook server which of our web pages you have visited. Facebook assigns this information to your
personal Facebook user account. When you visit the social network Facebook you will then be shown
personalised, interest-related Facebook ads. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to
our justified interest in the above purpose.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation.
For this purpose you can deactivate the remarketing function “Custom Audiences” here. You can find more
detailed information on Facebook’s collection and use of data, your associated rights and options for protecting
your privacy in Facebook’s privacy policy: www.facebook.com/about/privacy/.
Use of Google AdSense
Our website uses the AdSense function by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA; “Google”).
This function serves the purpose of renting out advertising space on the website and using these to address
visitors to the website with targeted, interest-related advertising. This function displays personalised,
interest-related adverts from the Google display network to visitors to the website. Google Analytics uses cookies,
which make it possible to analyse your use of the website. The information generated by the cookie regarding
your use of this website is usually transferred to a Google server in the USA and stored there. Google may also
transmit this data to third parties if this is required by law or the third party is processing the data on behalf of
Google. On no account will Google associate your IP address with other Google data. Processing is carried out
on the basis of art. 6 (1) lit. f GDPR due to our justified interest in the above purpose. You have the right to veto
this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons
relating to your personal situation. For this purpose you can permanently deactivate the use of cookies by
following the link below and downloading and installing the plug-in:
support.google.com/ads/answer/7395996.
You can also deactivate the use of cookies by third parties by calling up the Network Advertising Initiative
deactivation page at www.networkadvertising.org/choices/ and following the opt-out instructions. You can
prevent the storage of cookies via the corresponding technical settings in your internet browser; we would,
however, like to point out that this may prevent you from making full use of all the functions of this website.
You will find more information as well as Google’s data protection declaration at:
www.google.com/policies/technologies/ads/, www.google.com/policies/privacy/
Use of social plug-ins via “Shariff”
Our website uses social network plug-ins. We use data protection-compliant “Shariff” buttons to ensure that you
retain control over your data.No connection is made to the social network servers and no data submitted without
your explicit consent. “Shariff” was developed by specialists at the computer magazine c't. It enables more
personal privacy in the network and replaces the usual social network "share" buttons. You can find more
information on the Shariff project here
www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click the buttons a pop-up window appears, allowing you to log on with the relevant provider using your
data. It is only after you actively login that a direct connection to the social network is set up. By logging in, you
give your permission for the transfer of your data to the respective social media provider. At this time, information
such as your IP address and which websites you have visited is transmitted. Should you be connected
simultaneously with one or more of your social network accounts, the information collected is also assigned to
your corresponding profiles. Therefore, you can only prevent this assignment by logging yourself out before
visiting our website and before activating the button for your social media accounts. The social networks listed
below are integrated with the “Shariff” function. You can find more detailed information on the scope and purpose
of collection and use of the data, your associated rights and options for protecting your privacy in the provider’s
privacy policy via the link.
Google+ by Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043 USA)
www.google.com/+/policy/+1button.html
Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
Twitter by Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA) twitter.com/privacy
Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
policy.pinterest.com/en/privacy-policy
AddThis by Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA)
www.addthis.com/privacy/privacy-policy
Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
help.instagram.com/155833707900388
Xing by XING SE (Dammtorstraße 30, 20354 Hamburg) www.xing.com/privacy
Use of social plug-ins via the “2-click solution”
Our website uses social network plug-ins via the “2-click solution”. No connection is made to the social network
servers and no data submitted without your explicit consent.Standard integration of plug-ins set up a connection
between your computer and the provider’s servers when you call up pages on our website which contain such a
plugin, allowing the plug-in to be shown on the web page by a notice sent to your browser. Both your IP address
and the fact that you have visited our web pages are transmitted to the provider’s servers. This happens
regardless of whether you are registered with or logged into the social network. The information is transferred
even if users are not registered or logged in. If you are also logged into the social network, this information is also
assigned to your user profile. When you use plug-in functions (e.g. activate the button) this information is also
assigned to your user account, which you can only prevent by logging out before using the plug-in. To ensure that
you retain control over your data we have decided to initially deactivate the corresponding button. This is shown
by the greyed-out button. No connection is made to the social network servers and no data submitted without
your explicit consent - in the form of activation of the button.Only when you activate the button does it become
active (highlighted) and set up a direct connection to the social network’s servers.By logging in, you give your
permission for the transfer of your data to the respective social media provider. At this time, information such as
your IP address and which websites you have visited is transmitted. Should you be connected simultaneously
with one or more of your social network accounts, the information collected is also assigned to your
corresponding profiles. Therefore, you can only prevent this assignment by logging yourself out before visiting our
website and before activating the button for your social media accounts.
The social networks listed below are integrated with the “2-click function”. You can find more detailed information
on the scope and purpose of collection and use of the data, your associated rights and options for protecting your
privacy in the provider’s privacy policy via the link.
Google+ by Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043 USA)
www.google.com/+/policy/+1button.html
Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
Twitter by Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA) twitter.com/privacy
Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
policy.pinterest.com/en/privacy-policy
AddThis by Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA)
www.addthis.com/privacy/privacy-policy
Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
help.instagram.com/155833707900388
Xing de XING SE (Dammtorstraße 30, 20354 Hamburgo) www.xing.com/privacy
Use of YouTube
Our website uses YouTube LLC’s function for the embedding of YouTube videos. (901 Cherry Ave., San Bruno,
CA 94066, USA; “YouTube”).
YouTube is an affiliated company of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA;“Google”).This feature shows YouTube videos in an iFrame on the website. The option “advanced privacy
mode” is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you
watch a video that information is transmitted to and stored by YouTube.Further information on the data collected
and used by YouTube and Google, your rights and privacy can be found in YouTube’s privacy policy (
Use of GoogleMaps
Our website uses Google Inc.’s feature for the embedding of Google Maps (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”).This feature visually represents geographical information and
interactive maps. Google also collects, processes and uses data on visitors to the website when they call up
pages with embedded Google maps.
Further information on the data collected and used by Google, your rights and privacy can be found in Google’s
privacy policy at www.google.com/privacypolicy.html. You also have the option of changing your settings in
the data protection centre, allowing you to administer and protect the data processed by Google.
Your data may also be transmitted to the USA. Transmission of data to the USA is covered by an adequacy
decision by the European Commission. You have the right to veto this processing of your personal data according
to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation.For this purpose you must
turn off the JavaScript application in your browser. However, we wish to point out that doing this may prevent you
from using all of the website’s functions, for example the interactive map display, in full.
Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to
information, correction, deletion, restriction of processing, data portability. You also have a right of objection
against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according
to art. 21 (1) GDPR.
Contact us at any time. Our contact details can be found in our imprint.
Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data
is not being processed legally.
last update: 25.04.2018/